What is Landing Page?
Landing page is the page a visitor arrives at on your website/page after clicking an ads. Landing Page created specifically for the purposes of a marketing or advertising a business/company. Digital Marketing Course from Jiyes Learning Institute provides the best way to learn the landing page and how to make a good landing page (for example Google text ads or display ads).
Landing page are designed with main focus on the Objective- Known as a call to action (CTA). Call to action means whatever it is you’ve decided will move people further along your conversion funnel. That’s what you should be asking them, clearly and simplify, to do. Don’t distract them with lots of other requests.
Why we need a Good Landing Page?
You have did a great job and build a wonderful website which represent your products or services. Now your main purpose is to translate your all of the hard works into sales. Digital Marketing or Google AdWords is the best way to sale your product quickly. A landing page is best and great way to drive traffic. A good landing page lead your targeted customers to a specific service or product and encourage customers to buy your product and services. Good Landing page is very important for paid campaigns also, if you don’t have a good landing page, then you can’t use your budget efficiently. Join Digital Marketing Training institute or Digital Marketing Course and learn how to make good landing pages and How to drive sales.
Tips to Create a Good Landing Page:
A Killer Headline: The heading should be more attractive, interested, understanding, attention.
- The headline is short, sweet, and gets to the point quickly.
- This product is clearly built for teams.
- The headline should tell the reader what the product or service is all about. The heading should be short and clear.
Picture: The brain processes images 60,000 times faster than text. This means that visitors will be affected by the images on your landing page immediately.
- Pictures on the landing page should be large.
- Pictures on the landing page should be relevant to your service or product.
- Pictures should be high-quality.
- Believable customers a sense of what using the platform is like and highlight its user-friendliness. For software and other tools, screenshots like this are a great choice.
Explanation landing page: Your landing page needs to make what you’re offering perfectly clear or simple.
- Your explanation on the landing page can be integrated with your headline, or completely separate.
- An explanation should be benefit-oriented. Explanations of the content are functional, but functionality should be tilted in favor of the user.
Keep Your Navigation Simple: Keep your landing page navigation as simple as possible, with the most important content placed “above the fold”, i.e. the content instantly visible on the screen before scrolling down. Delete any information, images and links not relevant to the offer.
Coloring Psychology: Color design is very important in optimizing your landing page. Science tells us that color elicits emotion which can result in negative or positive feelings.
Short, sweet and uncluttered: Landing page should offer all the necessary or useful information. Landing page provide the necessary information that will interest your audience and nothing more.
Provide high-quality content that inspires confidence: High quality content should be unique and relevant. Good, confident content inspires trust.
Have a clear call to action: Call to actions can be present in the headline text as well as the button text (example: “submit” vs. “download your free marketing guide”)
Make use of video where appropriate: Video is a versatile and engaging content format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms. Consumers like it because it is easy to digest, entertaining and engaging, and marketers. Videos is also very common to anyone with internet access, both to watch and to produce.
Easy to scan at a quick glance: When building a landing page, make it easy to scan by highlighting your main point in the headline while using sub headings and bullet points for adding info.
Contain relevant, quality images: The more original pictures you have, the better experience for the user and the better your odds are of ranking on relevant searches. High-quality original images allow you to clarify in the search results so show your brand’s personality and attract more people to your website. Images should help tell a story or simplify way to an idea or thing. Screenshots are a great way to get your point across, especially if you’re discussing a complicated subject.
Match the corresponding ad text: Keyword match type help control which searches on google can trigger your ads. So you could use broad match to show your ads to a wide audience or you could use exact match to honest one in on specific group of customers. You can select broad match, modified broad match or exact match for your keyword match type.
Are mobile friendly: Mobile friendly content means that will be appealing to a mobile user. Mobile optimization is the process of ensuring that visitors who access your site from mobile devices have an experience optimized for the device.
Follow-up with a thank you page: Thank-you page is the perfect place to suggest related products, guides and information your audience may find helpful, or links to other parts of your site, such as your company blog.
Broadcast their trust signals: These trust signal use in the website that is more powerful, as they offer peace of mind to the customer. Trust signals are elements that are often displayed on the websites. Join Digital Marketing Course and learn to create awesome SEO friendly and relevant landing pages and drive sales and traffic.